Rules for packaging design that will shine on the shelf

According to the Food Marketing Institute, USA's top store has 40,000 different properties. This 600 billion billion industry is largely dependent upon consumers, distributors, producers and graphic designers.

Product packaging, such as the design of images, is the actual category. Multilingual agencies such as Landor, CBA'a and Coley Porter Bell use hundreds of producers who are fully focused on creating solid products through packing and branding.

Here's 99 percent, branding is an expanding section that expects major producers to enter and develop their portfolio. But this designer needs more than just a good look, so let's see what makes it a good design package too.

1. Clarity and simplicity

The next time you go to the store, choose a random shelf and browse other products. Respect each one and then ask two simple questions:

• What is this product?
• What is the sign behind it?

You will be surprised how difficult it is to find the answers to one of these key questions in less than 4 seconds, which is the maximum-time consumer who will dedicate himself to a specific product shelf.

You will find a list of products list of several benefits that have no specific brand name. You will find out-of-the-art products but can not explain what's in the box. You can even find cleaning products in the best pack for kids juice.

While some product categories allow small secrets (consider fragrances and comforts), failing to identify the product in terms of content, usage or product brand is a dangerous act that often results in an unfamiliar packing package in stores.

So remember the state one number: specify the product, clearly about the product.

2. Honesty

The beginners in the pack design, and I speak to both clients and designers, often strive to produce the product in the most complete way you can think of it. They will show you a cooled cookie coat, when actually buying a chocolate chocolate chocolate. They will produce useful fruit, useful in yogurt fruits with small fruits.

By displaying the product ten times better than it is, it deceives and ultimately praises the consumer, which leads to illegitimate use of sales and illustrating a very serious picture.

That's where loyalty has come. Buyers have nothing against simple, affordable products, as long as they know they're buying it! Of course they expect a "face height" at a certain level but not in a place where the product seems to be quite different.

As a designer, your job is to represent the product in a better way but keep in mind that consumers are included - deserving of good management.